Wix Pricing 2023: Which Pricing Plan Is Best (and Worst)?

Wix has four paid plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or a business site, one of these plans will be for you.

These plans range from $16/month up to $45/month. Here’s an overview of the key differences between them:

Combo Plan: $16.00/month

• Ideal for portfolios, resumes, small blogs, personal sites
• Great for fuss-free business promotion
• Far more professional than the free plan
• A great ad-free starter plan

Unlimited Plan: $22.00/month

• SEO app (helps local people find you)
• Paid ad vouchers (great for testing the water with paid advertising)
• More storage (faster site)
• Increased video allowance
• A worthwhile step up for small businesses and freelancers

Pro Plan: $27.00/month

• Free additional features, like the calendar app
• A leg up with branding and marketing
• Use of the Wix Logo Maker for rebranding
• Access Wix Ascend for bespoke marketing support

VIP Plan: $45.00/month

• Best for big/popular sites
• Maximum storage capacity
• Priority support
• A bit overpriced for what it is, but worth it if you make money from your site

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).

Plus no Wix plan comes with transaction fees which is awesome! But depending on what payment method you choose you’ll have a processing fee of around 2.9% + $0.30 per purchase. Here’s a side-by-side look at Wix’s ecommerce plans, comparing key features:

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Business Basic Plan: $27/month

• Best plan for starting with ecommerce
• No transaction fees
• Stripped back features, but fine for starting out
• You’ll want to upgrade to the Unlimited plan (below) as soon as sales start to pick up

Business Unlimited Plan: $32/month

• Upgrade to this plan once you’re getting steady sales
• No transaction fees
• Tools to level up your ecommerce efforts
• Add product reviews to your site – a huge trust signal
• Unlock USPS discounts, and automated sales tax calculations (up to 100 transactions)
• Option to start dropshipping and accepting subscriptions

Business VIP Plan: $59/month

• Streamline, refine, grow
• Upgrade your caps: more online reviews, more transactions with automated sales tax
• No transaction fees
• Additional USPS discount
• A steep price hike, but worth it if you’re making good money

If you’re not already with Wix and this plan looks most suitable for you, you’d be better off starting straight off on a dedicated ecommerce platform, like Shopify.

Enterprise: Custom pricing

This plan is a relatively new Wix addition. It has previously been listed as $500/month, but is now a ‘Custom price.’ This means that you need to contact the Wix Enterprise sales team for more information on pricing.

Honestly, this plan is a bit of an enigma. It’s hard to see what you’d be getting, or why it’s worth pursuing as an option. Our advice? If you feel the Business plans above won’t serve your needs, or you’ve outgrown them, it’s time to check out a dedicated ecommerce platform, like Shopify or BigCommerce.

Yes. Wix offers a completely free plan, with up to 500MB storage. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.

You don’t need any payment details to sign up to Wix’s free plan, either – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.

However, the free plan is not so great in other ways. It provides limited features, and your website will have Wix adverts on each page. There’s also a range of other drawbacks, which we’ll cover below.

5 Things You Should Know About the Free Plan

1. You can’t use your own domain name
2. You’ll have Wix adverts displayed on your site
3. You can’t sell online
4. You only get limited features, e.g. no access to Google Analytics
5. You receive basic customer support, e.g. no priority support options

Here’s a demo website that one of our team made with the free Wix plan, which shows some of this in action: https://carnagelucy.wixsite.com/lucyscupcakes

So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. If you want a successful, professional, or popular website, you will need a better plan than the free version.

The free plan is really only suitable for playing on. If you’re at all serious about your site, then picking a paid plan is a much smarter move (although you can always take your time building on the free plan, then upgrade). For the more price-conscious amongst you, the cheapest website builder plan is the $16 per month Combo plan, but if you want to sell products through your site, the cheapest ecommerce plan is the $27 per month Business Basic plan.

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There’s no denying that Wix has changed tact with its pricing over the years, doing away with cheaper plans like the Connect Domain option, which used to be around $5/month (and is still available in the UK for £4/month).

The Combo plan (Wix’s cheapest paid plan for US customers) has increased by around $2/year over the past few years to its current price of $16 per month. This is in line with industry-wide price increases and is a pretty standard starting price in 2023.

Here’s a quick breakdown of how Wix’s pricing compares with our other top-rated website builders. We’ve included each builder’s cheapest paid plan (in blue) alongside its best value for money plan (in purple):

Does being more expensive make Wix a bad option? No. The jump in price is balanced out by a wealth of new website features that gives Wix an advantage in this category, getting a quality of features score of 5 out of 5. Overall though Wix has a value score of 3 out 5 due to a pricing increase of 14% since last year. This serves to label Wix as a more ‘premium’ platform, where you get a lot for your money.

With Wix’s new features you now get Semrush SEO keyword tools, and increased multilingual tools – Wix has also increased the amount of supported languages, now supporting 180 languages from 100.

If you want to get the most out of Wix, we’d recommend signing up to its $27/month Business Basic plan which gives you access to a wide range of quality tools and features (and is the cheapest plan which allows you to sell online).

Wix Is a Quality Website Builder With a Ton of Features

All of Wix’s plans come with a whole host of features to boost your website and put it ahead of the competition. Each of its plans is worth every cent you pay for it!

Choose Your Wix Plan

Beyond paying the monthly subscription fee, there are other additional Wix costs to keep in mind, here’s a look at each of them:

1. Wix auto-renewal

Not an additional cost, but may be unexpected

This is not exactly an additional charge, but many customers don’t realize that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

• Go to Billing and Payments in your Wix account
• Click Plan Actions
• Click Cancel Now

Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires.

2. Wix domain name cost (only free for first year of annual plans)

$14.95 to $24.85 per year

Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. Your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain.

3. Custom email addresses

$4.08 per month per email address

Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.

It costs $6.00 per month if you sign up for an annual plan, or $6.50 if you decide to go with a month-to-month plan.

Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!

4. Add extra for apps

Free to $20+/month per app

While Wix has tons of free apps in the Wix App Market – 55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.

Premium apps vary in price, usually ranging between $3 and $20/month per app. Some apps come with a free trial, while others are paid from day one.

You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.

5. Wix Payments Processing Fees

Depending on the payment method there are different processing fees with Wix Payments.

While using Wix Payments, credit and debit cards will have a 2.9% of the transaction amount plus $0.30. Wix Payments POS is a 2.6% + 0 USD processing fee. While Apple Pay is 2.9% of the transaction amount + 0.30 USD. This depends heavily on where the payment is being processed too, so check the Wix processing fees page to find out exactly the amount for your region and payment method.

Considering Wix pricing has eight different plans to choose from, there’s something for everyone. If you’re building a website, we’d recommend either starting out on the free plan or with the $16 per month Combo plan. Not only is this the cheapest one available, but it’s also a big step up from the free plan. It’s just the thing for adding a gloss of professionalism to your website.

If you’re building an online store, we recommend the $32 per month Business Unlimited plan, especially if you really want to give your store a boost and take things to the next level, it is just the thing. It gives you access to more advanced features and is perfect if you’re looking to grow your online store.

Whether you want to try Wix for free, or you’re ready to choose a price plan, head to Wix’s website to take your next step toward a stunning website.

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